主页  范文大全   奥运彩信   奥运英语   免费资源   PDF资源下载  QQ资源区 在线电影   短信&笑话  QQ表情   彩信在线发   站长Blog   访客留言   科教视频   大论坛

2008年考研英语阅读理解冲刺预测25篇2 .

作者:学习与生…    文章来源:本站原创    点击数:    更新时间:2008-3-2

         声明:本站所有资料素材均是由站长精心整理搜集的,属于原创。我们同意您的转载和复制,但是在转载复制时请保留文字出处。本站资料全部免费使用,无需注册,力求打造华北最强最大的免费资源网站。

如下


  War games are commonly used by the military to evaluate strategies, explore scenarios and reveal unexpected weaknesses. American ships and aircraft have just begun two weeks of war games in the Gulf, prompting protests from Iran, and last week South Korea carried out an annual computerised war-game exercise.                 
  Might war games deserve a greater role in business? Military analogies abound in the corporate world. Plenty of bosses look to Sun Tzu, an ancient Chinese general, for management tips. And in business, as in war, outcomes depend on what others do, as well as one's own actions. Yet many firms fail to think systematically about how rivals will react to their plans—and traditional planning does a poor job of taking competitors' responses into account, says John McDermott, head of strategy at Xerox, an office-equipment company. Corporate war games, which simulate the interactions of multiple actors in a market, provide a better way to do so.                 
  Such games have two chief characteristics. First, players break into teams and take on the roles of fierce competitors (and sometimes other citizens, such as customers)。 Second, the games involve several turns, allowing competitors not just to draw up their own strategies but to respond to the choices of others. Their popularity is rising. Booz Allen Hamilton (BAH), a consultancy, is running 100 war games a year, up from around 50 three years ago. Open Options, a Canadian strategy consultancy, has been going since 1996 and its revenue doubled last year.                 
  BAH introduces a quantitative element into its games, calculating the effect of each team's strategy on their company's profits and stockmarket value at the end of each turn. Open Options takes a further step. To help Xerox understand the market dynamics of the print and copy industry, it ran a one-day workshop in which teams from Xerox took the roles of the big companies in the market, itself included. Each team identified the things “their” company could do to change its strategy and drew up a list of its desired outcomes; these “preference trees” were shared with the other teams. The results were then pumped into Open Options' proprietary software tools, which played out interactions between the companies and produced a range of possible outcomes.                 
  Mr McDermott says the game's predictive power was astonishing: one forecast, that a company would start to acquire a certain group of assets within the industry, came true within six months. By shedding light on areas where companies have different priorities, the concept of preference trees helps to highlight potential trade-offs, as well as competition. Open Options charges North American clients roughly $100,000 for an engagement.                 
  The secret of successful war-gaming does not simply lie in mathematics, however. Interaction, not algebra, is the best way to win support for a new strategy. Game-players must be senior for the same reason—although having the top boss on a team can stifle feedback. Strategies also have to capture competitors' hard-to-quantify corporate cultures: when designing a game, BAH seeks out employees at its clients who have actually worked at competitors for that reason. But perhaps war games' greatest value lies in the way they encourage managers to think differently about the consequences of their actions. “To know your enemy, you must become your enemy,” as Sun Tzu would say.                 
  注(1):本选自Economist, 05/31/2007                 
  注(2):本习题命题模仿对象:第1题模仿2002年真题Text 2第2题和Text 5第3题,第3题模仿1995年真题Text 2第4题,第4题模仿2000年真题Text 4第3题,第5题模仿1998年真题Text 2第4题。      
  1. The expression “abound in” (Line 1, Paragraph 2) most probably means _______.                 
  [A] be limited                 
  [B] be appreciated                 
  [C] be driven                 
  [D] be plentiful      
  2. According to the text, traditional corporate planning _______.                 
  [A] has been completely abandoned.                 
  [B] fails to consider rivals‘ reactions.                 
  [C] includes the detailed analyses of strategies of all rival companies.                 
  [D] functions well for the development of most companies.                 
  3. The positive effect of war games owes to the following EXCEPT_______.                 
  [A] the role playing of competitors                 1 2 3 下一页
文章录入:xxYsh.com    责任编辑:admin 
发表评论】【加入收藏】【告诉好友】【打印此文】【关闭窗口